MANILA, Philippines - Broadcast media giants ABS-CBN and GMA-7 both claim their lead for the month of February 2016 citing data from different TV ratings provider - Kantar Media and AGB Nielsen.

GMA-7, ABS-CBN tv ratings February 2016

Kantar Media: ABS-CBN sweeps Top 10 programs in February

ABS-CBN swept the top 10 programs and has average audience share of 45% from combined urban and rural homes nationwide vs. GMA-7’s 35% based on Kantar Media report.

The primetime's action-drama series “FPJ’s Ang Probinsyano” (43.2%) is still the number one program in the country. It is followed by “Pangako Sa ‘Yo” (40.1%), which repeatedly broke its ratings record during its final month. This is the first time both shows breached the 40% mark for its monthly average rating since they premiered. Another show that ended in the Top 5 was “Dance Kids” (35.2%) at the 3rd spot, followed by the new primetime favorite “Dolce Amore” (34.6%), and the weekend program “Pilipinas Got Talent Season 5” (32.7%).

Completing the Top 10 are “MMK” (31.6%), “TV Patrol” (30%), the only newscast in the Top 10, “Wansanapataym” (29.8%), “Home Sweetie Home” (26.7%), and Rated K (24.6%).

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 2,000 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

The primetime block remained Kapamilya country with ABS-CBN recording an average audience share of 51% vs. GMA’s 32%

AGB Nielsen: GMA is undisputed no. 1 in Urban Luzon and Mega Manila

GMA claimed it outranked rival networks in Urban Luzon with 40.1 percent, up 7.1 points from ABS-CBN’s 33 percent based on service provider Nielsen TV Audience Measurement.

GMA said it has a big lead in Mega Manila, which now makes up 60 percent of the urban TV household population in the country. GMA registered 41.7 percent, leading ABS-CBN’s 30.2 percent by 11.5 points.

Nielsen has a nationwide urban sample size of 2,000 homes; while in Mega Manila, it increased its sample size to 1,200 homes effective this year.


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